My new job title of PR & Marketing Official and responsibilities were confirmed today by the Executive Committee of the Musicians’ Union at its monthly meeting in London and these are outlined below.
I had already been performing many of the duties since the turn of the year and with the growth of our team in February – now called the Communications & Government Relations Dept – to four full-time members of staff, I am delighted the changes have been authorised.
Previously, I was the MU’s Comms Official for fourteen years from January 2004 and a London Branch Officer for five years from January 1999 to December 2003.
PR & Marketing Official
Public Relations
Responsibility for the management and development of
– The MU’s media relations
– The preparation and distribution of PR and media materials
– Monitoring and reporting of the Union’s public profile.
Artist liaison
The development of relations with MU members to support and engage with the Union’s public profile and campaigns.
Marketing
Responsibility for the development and implementation of marketing campaigns and initiatives; plus management of the Union’s relations with marketing agencies.
Advertising
The management of the Union’s purchased media presence online and in print.
Publications
Editor of The Musician journal; plus responsibility for the content, design, production and distribution of the Union’s principal publications in print and accessible formats.
Brand management
Responsibility for the use and distribution of
– MU logo and house style
– Branding guidelines
– MU presence in third party websites, listings and directories.
Merchandise
Responsibility for the design, production and distribution of the Union’s promotional merchandise.
Document library and archive
Administration of the document, artwork & photo library; plus liaison with the MU archive.
To manage the budgets relating to the items listed above.
