The MU launched a campaign today, The Musician – Behind the Moment, which aims to highlight the world-class skill of British orchestral musicians. The campaign is the result of many weeks’ research, planning and creativity by the Union’s campaign team, Alice and Mo of FairPlay and Kindred, the PR agency led by Bethan Davies.
My role had focused in recent days on securing the support of name musicians, including Bond soundtrack composer David Arnold and orchestral soloist Alison Balsom. This collective work proved particularly successful, resulting in considerable media campaign coverage including Assistant General Secretary Naomi Pohl on breakfast BBC TV, General Secretary Horace Trubridge on regional BBC radio plus numerous shares on social media.
Broadcast
– BBC Breakfast (Naomi + musicians)
– Radio 5 Live (musician interviews and rolling news)
– BBC Radio 6 Music
– BBC Radio 1 Newsbeat
– BBC Radio 2
– BBC News 24
– BBC World
– BBC Radio London
BBC online
– ‘Feeling the pinch‘
– ‘Living on breadline‘
Other national
– The i online & print
– Music Education Global
Regional
– Swindon Advertiser
– This is Wiltshire
– BBC Radio Cambridge
– BBC Northampton
– BBC Radio Scotland
– BBC Radio Merseyside
– BBC Radio Hereford & Worcester
– BBC Radio Humberside
– BBC Radio Wales
– BBC Radio Stoke
– BBC Radio Nottingham
– BBC 3 Counties Radio
– BBC Radio Berkshire
Consumer/Trade
– Arts Professional
– Classic FM Online
– M Magazine
– Economy
– The Strad
– Slipped Disc
International
– NPR Music (USA)
