MU News is a monthly email distribution, issued via DotMailer, which is now sent to over 24,000 musicians and records an average excellent open rate of over 40%. The lead story for June’s edition focused on the Union’s dismay at the result of the EU referendum, whilst seeking to reassure MU members of the organisation’s commitment to keeping them in touch with the very latest developments affecting working musicians across the UK and abroad.
Further news items summarised the Union’s work at the Music for Youth National Festival; offered feedback from our panel at Liverpool’s Sound City – ‘Getting on at festivals’; 5 Strategies for Success: tips and tricks from the FEU training workshop; publicised the opportunity to represent MU members in Scotland at a series of STUC Equalities Conferences; highlighted ‘The Musician as Fundraiser’ shares best practice videos; plus news of the the biennial MU Teachers’ CPD Weekend set for October and encouraged musicians to sign the petition aiming to save the Passing Clouds community music and arts centre. MU News also carries details of pending nationwide events and this distribution included workshops offering training on social media, the contemporary music business, how to drive traffic to your website and marketing for the DIY musician.
