PR report

PR report

The PR agency, Kindred, with whom I closely work on behalf of the MU, delivered a quarterly report on the coverage secured in the first quarter of 2023 to the Union’s Executive Committee today. This featured the extensive coverage delivered on the proposed closure of the BBC Singers and the Union’s campaign and negotiations to reverse this shocking decision.

Focused activities planned for 2023:

• Management, editing and distribution of the Union’s media output
• Establishment of a quarterly reporting schedule of press activity
• Contract and retainer negotiated with Kindred PR agency
• Consistent distribution of statements to online, broadcast and print media
• Maintenance of our database of news journalists and feature writers
• Online meetings with influential editors and journalists
• Arrangement of our contract(s) with media monitoring partner(s)
• Booking and arrangement of media training for relevant MU Officials
• Preparation of coverage highlights for the MU website
• Source of information and reference for journalists and media channels

We have worked in partnership with the Kindred PR agency for over five years, building upon our successful PR work established in the previous decade.

The agency’s professional services and guidance have enabled the Union to secure significant regular media coverage, both in print and online, and to develop our relationships with journalists, feature writers, news reporters and editors. Such contacts can be found in the national media, regional press and the industry trade. Together we have generated an enviable reputation for our speed of response and relevance of material.

Awards and recognition for Kindred’s work:

Purpose Awards Winner – Agency of the Year
PRmoment ESG Awards Winner – ESG Consultancy of the Year
PRmoment Awards Winner – ESG Agency of the Year, Financial Services campaign
Creative Moment Awards Winner – Creative Financial Services campaign
PRWeek Best Places to Work Finalist – Mid-sized Agency
CIPR Awards Finalist – PR Consultancy of the Year plus six nominations
PRWeek Awards Finalist – Best Environmental Purpose (ESG), Financial Services

CIPR Excellence Awards Winner – Best STEM campaign
PRWeek Awards Finalist – Best Public Sector campaign
Drum PR Awards Highly Commended – PR & Comms Agency of the Year
Creative Moment Awards Finalist – Independent and Earned Media Agency of the Year
PRMoment Awards Winner – ESG Consultancy of the Year
PRWeek Best Places to Work Finalist – Mental Health Champion
PRWeek Top 150 Independent and Public Sector placing


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